Real estate entrepreneur Nick Jekogian's thoughts and adventures in real estate, customer service, angel investing, endurance sports, and making things happen.
Monday, April 7, 2008
When blood is running in the streets, the way to make money is to buy assets.
These are signs of our times. One month last year Fortune, Forbes and Business Week all ran cover page articles on how to invest in real estate. Less than 6 months later the market began to fall. Real Estate investing is not a follow the leader business, you have to invest when others are bailing out. Zell, Roth, LeFrak, Ross and many other real estate billionaire made almost all their wealth by buying in down markets. Now is our chance to do the same.
Many people are being forced to sell and we have positioned ourselves as the perfect buyer in these markets. Remember our idea of a good deal is not based on being able to flip in 6 months for a decent profit. We invest for the long term and we can wait out the slow periods.
Our strategy is to invest heavily when the market is low and hold long term. When the tide comes back our properties increase in value like all the others but our basis in the assets is substantially lower than what others will be paying.
This same model worked well for us in the early 90s and was responsible for more than half the growth in our. Corporate net worth. The same dynamics are out there again today and now is the time to execute.
In just a few years we will be a $1 Billion company and when the market kicks back up those assets will allow us to easily and quickly continue our growth.
Remember the Best is Yet to Come, but only you can Make It Happen.
Nickolas W Jekogian
NWJ Companies
917 763 3500
Sent via BlackBerry from T-Mobile
Wednesday, April 2, 2008
Monday, March 31, 2008
Persistence
Persistence
If there is one thing I can point to that has made this company successful I would have to say it is our persistence. We don't accept No as an answer, we strive to always answer YES to our customers, we don't give up when a deal is taking too long or when a project doesn't seem to be able to turn around. In the end our persistence has put us well ahead of our competition and will continue to move us towards industry leadership.
Some of my favorite quotes on this:
I look at victory as milestones on a very long highway.
-Joan Benoit Samuelson(1957-, American Marathon Runner)
"You can't build a reputation on what you are going to do." - Henry Ford
"Impossible is just an option." - Adidas ad
"It's not whether you got knocked down. It's whether you get back up."
- Vince Lombardi, Green Bay Packers coach
Think about these or share with us your favorites quotes on persistence because it really is the driving force of this company and its future success.
Remember the Best Is Yet To Come and only you can Make It Happen!
Wednesday, March 26, 2008
Monday, March 24, 2008
The Economy of Fear
The economy has problems.
This is not going to be a big quick recovery and we need to brace for a long term recession.
http://www.portfolio.com/views/columns/economics/2008/03/17/Sizing-Up-the-Coming-Recession
-NickMonday, March 17, 2008
Re: The Power of YES
Anyone in customer service (that's everyone!) Should know that if you say YES to the customer you will be making a positive step in the long-term relationship. Everyone needs to think of how they can say YES to any request made by a resident, lender, equity partner, employee, or even an acquisition target-- collectively know as our Customers.
When dealing with a request, as strange as it may be, when cannot allow our immediate reaction to the word "NO". We need to think a little about how we turn the negative (relationship destroyer) response into a positive YES response. Maybe it requires asking a supervisor, or going out of your way a steps but we need to try to find a way to respond yes to the request.
All the great retailers of our time have made this a significant part of their model. Always try to find a way to answer YES. It’s easy to say no but in the long term the word YES will be the answer that keeps your customer forever.
Start today. Try to find a way to answer YES to all your customer requests as they come in today. Going the extra mile will make your customer happy and will likely make you feel better too.
"It's kind of fun to do the impossible." - Walt Disney (1901-1966), American entrepreneur, movie producer, showman
Thanks for Making It Happen!
Monday, March 3, 2008
"NO" is not an answer..... Its an invitation to negotiate.
We have a great model for success. Buy buildings at below market prices,Renovate them intelligently, finance them with lower cost debt than our competitors, and then manage them professionally with long term brand growth in mind.
This model didn't just come to us one evening. It took years and years of persistence, thousands of phone calls to sellers, tens of thousands of apartment showings, uncountable maintenance calls, and lots of imagination. But the company continues to grow mainly because we have always operated under the premise that "NO" is not an answer its just an invitation to negotiate.
Whether dealing with sellers, vendors, contractors, prospects, or residents our attitude has to be that we can and will make you happy. Maybe its creating an effective tax strategy for a seller or showing a prospect a 10th unit (usually on the top floor of a walk-up building), negotiating a fair interest rate lock with a lender, or just making an existing resident happy when we do something wrong. This is the "Make It Happen" attitude that differentiates our company.
Rember that next time you are on the phone with an irate resident, or seller or contractor. Our job it to figure how to make them happy and still keep our profit margins in line. It has been done for many years now and we will keep working it so it gets done over and over again going forward.
Thanks for reading and remember we can't Make It Happen without you.