WHY?

Why?

Take a look at this entire video.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

I am writing today's blog from Starbucks and they definitely get this video.  Apple under Steve Jobs gets it; Microsoft under Steve Balmer does not. 

Signature Community has been trying to get it and continues everyday to get better at it.  At Signature the "WHY" is creating a living environment for our residents that is affordable, yet fosters a sense of community. We don't look at our relationship as landlord/tenant instead we see our role as leaders of the community with our residents as the members. 

Since Signature started to see the" why" as helping make our residents lives better in their current living situation, we were able to create programs to help residents.  Some of the examples;  a jobs program that helped more than 100 residents work to payoff back rent last year, a resident internship program that has converted non-paying residents to vital team members at Signature. 

Every day at Signature we continue to build our sense of community with the focus on our resident community members not on our bottom line.  As Simon Sinek explained above, when a company gets the WHY right the profits follow.  We see the same at Signature Community.

Thanks for helping to make it happen at Signature Community!

Nick

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Nickolas Jekogian
CEO
Signature Community
917-763-3500
www.ASignatureCommunity.com
Blog -http://www.nwjceommm.blogspot.com/

"Si³" Signature: Ideas, Innovation, Implementation!
Send ideas to: ideas@asignaturecommunity.com

Nick Jekogian's Monday Morning Message - New Year’s Resolutions

New Year's Resolutions

 

Now is the time to make a whole bunch of promises to yourself to change your life, job, family, exercise routine, sleep habits, love life, remember friends birthdays, etc. etc.  But, what about last year's resolutions?  How did you do on those?  One thing about making a bunch of commitments is finding a way to make the resolutions successful.  The only way I have found that to happen is by committing to what you want to change, making it public, measure progress, and REWARD.

 

You can't improve what you can't measure and you are not going to stick to something if you don't see the reward.

 

At Signature Community all of our team members every week make resolutions (goals). They publicly state their goals to the entire Signature Team and they measure progress daily.  We put this system in place over a year ago and I have to say the results have been amazing.  Occupancy was a goal on everyone's list during leasing season and we succeeded.  Innovation was a team focus last quarter and the results where amazing! 

Thanks for making goals happen at Signature Community.

Nick