Monday, March 3, 2008

"NO" is not an answer..... Its an invitation to negotiate.

"It's not whether you got knocked down. It's whether you get back up." - Vince Lombardi, Green Bay Packers coach

We have a great model for success. Buy buildings at below market prices,Renovate them intelligently, finance them with lower cost debt than our competitors, and then manage them professionally with long term brand growth in mind.

This model didn't just come to us one evening. It took years and years of persistence, thousands of phone calls to sellers, tens of thousands of apartment showings, uncountable maintenance calls, and lots of imagination. But the company continues to grow mainly because we have always operated under the premise that "NO" is not an answer its just an invitation to negotiate.

Whether dealing with sellers, vendors, contractors, prospects, or residents our attitude has to be that we can and will make you happy. Maybe its creating an effective tax strategy for a seller or showing a prospect a 10th unit (usually on the top floor of a walk-up building), negotiating a fair interest rate lock with a lender, or just making an existing resident happy when we do something wrong. This is the "Make It Happen" attitude that differentiates our company.

Rember that next time you are on the phone with an irate resident, or seller or contractor. Our job it to figure how to make them happy and still keep our profit margins in line. It has been done for many years now and we will keep working it so it gets done over and over again going forward.

Thanks for reading and remember we can't Make It Happen without you.

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