Below is a recent article about the power of friendship and camaraderie in the success of initiatives. Doesn't matter if it’s a diet, sales goal, or chance to stop smoking; the results are significantly better when those around you also subscribe to the same belief. The results in these studies really are astounding. 36% of people are more likely to stop smoking if surrounded by non-smokers, diets are 80% more effective when done with others, and sales increase significantly when groups share results.
Harnessing the power of groups and turning it into successful results is not new but putting research to the results obviously is significant enough to finally make us believe that the buddy system works.
Does it work? Let's look at some results. At our NY headquarters this past weekend 4 people did triathlons and in the past year more than 75% of our office has done one. This is obviously not scientific but still pretty good results.
At Signature Community earlier this year we started having everyone in the organization engage in one common goal for the quarter. Last quarter it was leasing and this quarter it is cost cutting/ income maximization and the results of this group focus have been phenomenal. Our occupancy shot up by 5% nationwide and we are now operating at occupancy rates far above our peer group.
This quarter we are focused on initiatives to reduce expense and increase revenue generating at the company's management level. In just a few days after I briefly mentioned this program to our team I have received a deluge of ideas at our ideas@asignaturecommunity.com email site. I welcome everyone to share their ideas.
As the article states when people work together and have common goals the rewards can be substantial.
Thanks for making it happen!
Nick
http://www.wired.com/medtech/health/magazine/17-10/ff_christakis?currentPage=all
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