Good or Bad Economic News? What does it matter?

Never Waste a Good Recession: The Best Is Yet to Come.

As I have discussed before in my blog, the US economy is going through a period of significant change. What had worked for us in a good economy, good stock market, good housing market are exactly the trends that are detrimental in a bad market. People are now re-adjusting. Businesses are re-assessing and the government is re-tooling too. What happens over the next 18 months is going to be life changing for us and our children.

At NWJ/Signature, we have taken the opportunity to reinvent, re-tool, reposition and reinvest in ourselves. We have re-positioned our brand, to that of a value proposition for residents that are no longer interested in paying top dollar for amenities they never used or apartments they can no longer afford. As for our team we have reorganized to make our organization a lean one. We no longer have 4 steps of bureaucracy to make something happen. Instead of getting monthly updates on problems we get daily updates with solutions shared by the entire team, not just directives from above.

On the reinvents front we are now presented with opportunities to grow the brand that haven't been available in more than a decade. We currently have offers out on more than 60,000 apartments units. We are not going to do every one of these deals but even if we hit on 10% of these that will represent a 150% growth rate for our company. Again that is an opportunity we haven't seen available since the late '90s.Politicians can argue back and forth about the jobless rates and economists can keep predicting. As for us we need to take advantage of this opportunity and reinvent, re-position and reap future rewards. With times like these it is very easy to make one prediction "The best is yet to come."

Thanks for making it happen.
Nick