Differences between winning and losing

Differences between winning and losing

Recently I have been spending as much time as I can, watching the Winter Olympics with my kids. I believe the Olympics are one of the greatest mediums to show how a focused effort can produce outstanding results.  While I do agree that there is a significant correlation between genetics and athletic ability, that however is only a small part of the equation.  My unscientific opinion is that 10% of the population is genetically predisposed to some type of athletic Endeavour.  After that, it's all in your head.  Your ability to push harder, last longer, get up earlier, give up more, are going to be the difference between standing on the podium or watching from the couch.

I am not saying that everyone should be out there skiing at 70 mph. I do believe that what Olympic athletes do is no different than you and I. They just picked something they love, focused a lot of effort on it and are taking a huge risk to succeed. Just think if your 4 years of efforts were decided by a 6 inch lead. My feeling is that our lives are decided by those inches, every day.  We are all Olympians in our own ways. Winners and sometimes losers every day.

At Signature Community we have been in a race for the past 2 months to renew as many leases as we can. We have a game plan in place to keep every resident possible.  We have been throwing parties, visiting residents door by door, offering resident's jobs to stay with us.  Our rates of renewal last year were phenomenal from an industry perspective, but our gold winning goals set for this year will make that look like me skiing next to Lindsey Vonn. We are going for top of podium gold metal status.

The other day I was watching the women's mogul skiing and this young woman was at the top of the hill waiting her turn. The camera was in her face with probably a billion people watching and the look on her face was complete relaxation, concentration, focus and optimism. It was so apparent in her eyes that my youngest daughter (5yrs old) said she is really focused.  She went down the hill in this zone and was incredible!

When I hear stories about what Signature team members are doing for our residents; I know that as a company, we are as focused as that young skier making her way down the slopes. Nothing can stop us from winning when are in the zone.

Thanks for making it happen at Signature.  You are champions.

Nick