Staying a step ahead

If the world around you is changing faster than inside the organization then

you will become extinct. - Jack Welch

The Daily

Last week to much fanfare The Daily, the first newspaper to move fully to

an iPad-only distribution, was finally available for sale. Rupert Murdoch,

an 80 year-old billionaire, is the first in the media world to go completely

iPad or tablet based media. The results provide a rich, fast read with in-

depth reporting. Since it is still in beta stages we don't know what the cost

is going to be, but hopefully it will be priced like the New York Post (50

cents/issue).

It is amazing to see the largest news publishing company in the world

going all in on a technology that is less than a year old. It is already in

the hands of 10s of millions of people across the world, and The Daily has

been quick to capitalize on this success. The expansion of this device,

but more importantly the availability of media material for it (especially

exclusive), brings to light just how fast old media world (newspaper

business, TV, even cable) is changing around us and how much work it is

for old world companies to keep up.

I applaud Rupert Murdock for his bold step into the new technology and

look forward to all the other media companies that will surely follow. I do

expect that my children will be very confused as to why all those trees are

being chopped down to produce newspapers that could much more easily

be distributed via iPads, Kindles and phones.

So what are we doing at Signature Community to keep up with

technology? First, our communications with our residents is increasingly

electronic. We now email our resident to confirm work-orders, survey their

satisfaction, negotiate renewals, and starting this year even sign leases.

We do almost all of our leasing now through online advertising, and this

leasing season we will have the first iPad equipped leasing team in the

country that can take the leasing transaction from beginning to end all on

an iPad. Additionally at Signature Community, all of our team members

have access to one of the industries best training program available 24/7

from any computer.

Investments in technology don't come cheap, but if done right they have

the opportunity to change the industry positively in the long term. We look

at our tech investments in the same way as The Daily; we need to keep

ahead of the competition.

Thanks for keeping Signature a step ahead of the others.

--
Nickolas Jekogian
CEO
Signature Community
917-763-3500
www.ASignatureCommunity.com
Blog -http://www.nwjceommm.blogspot.com/

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